RADIO SPOT AD

THE CHALLENGE

Students will be able to record and edit audio in software of choice. Students will create a script for a radio edit, add music, mix and master their track and submit via mp3.

STUDENT EXAMPLES:

CLICK TO LISTEN TO THE VARIOUS EXAMPLES

AERO CHOCOLATE BAR ^

FOOTLOCKER ^

CHUCKS ROADHOUSE ^

IKEA ^

SPRITE ^

SUBWAY ^

STAGE 01: RESEARCH & DEVELOPMENT

STEP 01: GET INTO GROUPS

Get into groups of no more than 4 and no less than 3. Mr. Remedios will approve or deny your request.

STEP 02: Worksheet

Now it’s time to get to know what a Radio spot ad is. Please download, edit and complete the worksheet located here. Once you have downloaded the worksheet fill it in and keep it safe to submit later.

WORKSHEET DOWNLOAD HERE

STEP 03: SCRIPTING

Okay – lets create our scripts. Use the template provided to create your script for your radio spot ad. You can see the example script below in the resource section. Click the button below to grab the script template. I would upload to google drive, and share it with all your groups members for a collaborative efforts.

DOWNLOAD SAMPLE SCRIPT HERE

DOWNLOAD AN EXAMPLE OF IT HERE

STAGE 02: RECORDING

RECORDING

Time to record. There are several ways to record. Once the recordings are completed, please give each group member a copy of your recording.

See below the various options for recording.

OPTION 1: ZOOM H1N RECORDING

Zoom Mic H1N – This is one of my favorite ways to record. You need to go into a secluded space and record your audio.

OPTION 2: Using your phone to record

Using your phone is the most easiest. You can choose to do this only using a voice memo app.

OPTION 3: THE PROFESSIONAL WAY

The most complicated way but yields the best result through hard work and dedication

STAGE 03: EDITING

EDITING THE VIDEOS

RUBRIC

Radio Spot Ad Production Rubric

Assessment criteria for scriptwriting & pre-production, audio recording quality, sound design, audio mixing, and file export delivery.

Criteria	Exceeding (4)	Meeting (3)	Approaching (2)	Far from Approaching (1)
Scriptwriting and Pre-Production	4 — Exceeding Creates a highly compelling script with a clear target audience, strong call-to-action, precise time stamps, and creative sound effect/music cues.	3 — Meeting Drafts a well-structured script that effectively targets an audience, includes a call-to-action, and incorporates clear audio cues.	2 — Approaching Develops a basic script, but lacks clear audio cues or has an incomplete call-to-action.	1 — Far from Approaching Produces an incomplete or unformatted script that significantly strays and lacks necessary audio cues.
Audio Recording Quality	4 — Exceeding Delivers exceptionally clear, articulate voiceover work with professional pacing, zero background noise, and optimal microphone technique.	3 — Meeting Captures clear voiceover audio with good pacing and volume, free from major background noise or distortion.	2 — Approaching Records voiceover audio that is mostly understandable, though minor background noise, popping, or uneven pacing is present.	1 — Far from Approaching Provides audio that is muffled, distorted, or severely obscured by background noise, making the speech difficult to understand.
Sound Design and Track Layering	4 — Exceeding Masterfully layers voice, royalty-free background music, and sound effects to create an engaging, cohesive, and immersive audio story.	3 — Meeting Successfully layers voice, background music, and sound effects to support the message and enhance the overall ad production.	2 — Approaching Includes voice, music, and sound effects, but the elements feel disjointed or slightly distract from the main message.	1 — Far from Approaching Uses minimal or mismatched audio elements, resulting in a flat composition that lacks appropriate music or sound effects.
Audio Mixing and Level Balancing	4 — Exceeding Achieves a flawless mix where music and sound effects automatically duck smoothly under the voiceover, maintaining crisp clarity and consistent volume.	3 — Meeting Balances audio levels effectively so that background music and sound effects are distinct without overpowering the voiceover.	2 — Approaching Mixes audio with inconsistent volume levels, causing the background music or effects to occasionally drown out the voiceover.	1 — Far from Approaching Delivers an unbalanced mix where the voiceover is severely overpowered by background audio or the overall volume fluctuates wildly.
Exporting and File Format Delivery	4 — Exceeding Exports and submits the final radio spot seamlessly in the exact requested file format, meeting precise audio quality standards and file-naming rules.	3 — Meeting Exports and submits the final radio spot correctly using the designated audio file format and length specifications.	2 — Approaching Submits the audio file using an incorrect file format or with minor technical errors in length or naming conventions.	1 — Far from Approaching Fails to submit the audio in a playable format or submits a corrupted file that cannot be evaluated.