
THE CHALLENGE
You will create a VOICE OVER for a video, ensuring that the tone matches the content’s purpose and audience. Spend time planning your script, focusing on key messages and the audience’s emotions. Then, use Adobe Premiere Pro to combine the video and audio, enhancing quality by adjusting levels, adding effects, and syncing voice-over to visuals. Finally, create Closed captioning for accessibility, helping to reach a broader audience, including those who are hard of hearing. Use the resources below, including tutorials on voice-over best practices and guides on Adobe Premiere Pro.
STEP 001: CHOOSE YOUR VIDEO
Choose a video from the list here:
STEP 002: SCRIPT WRITING

SCRIPT WRITING
Create a script that matches the chosen video, ensuring proper pacing to align with its duration while maintaining clarity and engagement. For a 28-second video, the script should also take 28 seconds to read before recording begins, allowing for a seamless integration of visuals and audio. Consider incorporating elements such as pauses for emphasis, natural inflections, and variations in tone to enhance the viewer’s experience and maintain their attention throughout the presentation. This thoughtful approach will contribute to a more polished and professional final product.
STEP 003: RECORDING
Time to record. There are several ways to record. Once the recordings are completed, please give each group members a copy of your recording.
See below the various options for recording.
OPTION 1: ZOOM H1N RECORDING
Zoom Mic H1N – This is one of my favorite ways to record. You need to go into a secluded space and record your audio.
Using your phone is the most easiest. You can choose to do this only using a voice memo app.
OPTION 3: THE PROFESSIONAL WAY
The most complicated way but yields the best result through hard work and dedication
STEP 004: EDITING
EDITING THE VOICE OVER AND CLOSED CAPTION
SEE INSTRUCTIONS BELOW TO EDIT AUDIO IN ADOBE.
IF YOU DO NOT KNOW ADOBE – YOU MUST COMPLETE A LESSON ON ADOBE PREMIER PRO BEFORE OPENING AND COMPLETING THIS ASSIGNMENT
CREATING CLOSED CAPTIONS
Make sure that you create closed captions in adobe premier pro and export with captions. The videos below will provide the instructions on how to accomplish this.
EXPORTING CLOSED CAPTIONS THROUGH BURNING
RUBRIC
Radio Spot Ad Production Rubric
Assessment criteria for scriptwriting & pre-production, audio recording quality, sound design, audio mixing, and file export delivery.
| Criteria | Exceeding (4) | Meeting (3) | Approaching (2) | Far from Approaching (1) |
|---|---|---|---|---|
| Scriptwriting and Pre-Production |
4 — Exceeding Creates a highly compelling script with a clear target audience, strong call-to-action, precise time stamps, and creative sound effect/music cues. |
3 — Meeting Drafts a well-structured script that effectively targets an audience, includes a call-to-action, and incorporates clear audio cues. |
2 — Approaching Develops a basic script, but lacks clear audio cues or has an incomplete call-to-action. |
1 — Far from Approaching Produces an incomplete or unformatted script that significantly strays and lacks necessary audio cues. |
| Audio Recording Quality |
4 — Exceeding Delivers exceptionally clear, articulate voiceover work with professional pacing, zero background noise, and optimal microphone technique. |
3 — Meeting Captures clear voiceover audio with good pacing and volume, free from major background noise or distortion. |
2 — Approaching Records voiceover audio that is mostly understandable, though minor background noise, popping, or uneven pacing is present. |
1 — Far from Approaching Provides audio that is muffled, distorted, or severely obscured by background noise, making the speech difficult to understand. |
| Sound Design and Track Layering |
4 — Exceeding Masterfully layers voice, royalty-free background music, and sound effects to create an engaging, cohesive, and immersive audio story. |
3 — Meeting Successfully layers voice, background music, and sound effects to support the message and enhance the overall ad production. |
2 — Approaching Includes voice, music, and sound effects, but the elements feel disjointed or slightly distract from the main message. |
1 — Far from Approaching Uses minimal or mismatched audio elements, resulting in a flat composition that lacks appropriate music or sound effects. |
| Audio Mixing and Level Balancing |
4 — Exceeding Achieves a flawless mix where music and sound effects automatically duck smoothly under the voiceover, maintaining crisp clarity and consistent volume. |
3 — Meeting Balances audio levels effectively so that background music and sound effects are distinct without overpowering the voiceover. |
2 — Approaching Mixes audio with inconsistent volume levels, causing the background music or effects to occasionally drown out the voiceover. |
1 — Far from Approaching Delivers an unbalanced mix where the voiceover is severely overpowered by background audio or the overall volume fluctuates wildly. |
| Exporting and File Format Delivery |
4 — Exceeding Exports and submits the final radio spot seamlessly in the exact requested file format, meeting precise audio quality standards and file-naming rules. |
3 — Meeting Exports and submits the final radio spot correctly using the designated audio file format and length specifications. |
2 — Approaching Submits the audio file using an incorrect file format or with minor technical errors in length or naming conventions. |
1 — Far from Approaching Fails to submit the audio in a playable format or submits a corrupted file that cannot be evaluated. |
